ABOUT

Born and raised in Brazil, I’ve helped connect people and brands across 4 continents and nearly every business segment over the past 20 years. As a creative, then creative leader, I’ve led award-winning teams over multiple advertising networks, and created work that has been recognised over 300 times at all major award shows, including Cannes, Clio, Effies, D&AD and the One Show.

Above all, I see myself as a connector, and have been building healthy creative playgrounds for people with different backgrounds and skillsets to connect and experiment, with the ultimate goal of creating relevant, unexpected connections between people and brands.

As regional CCO for JWT / Wunderman Thompson in Southeast Asia, I led the creative output for 6 markets, growing the Bangkok office to become the biggest and sexiest in the market, and the most awarded in the network globally. As a member of the network’s Regional and Global Creative Councils, I’ve helped shape and craft award-winning ideas from every corner of the globe. 

Most recently, as the CCO for WT Australia, I led a highly inspired multi-disciplinary team across 3 offices nationally, driving growth for some of the country’s most ambitious brands.

RECOGNITION

2023: LIA Grand Prix + Gold + Silver + Bronze // EPICA Grand Prix + Gold // Cannes Lions Bronze // Eurobest Bronze

2022: Spikes Asia Gold + Bronze // AWARD Awards Gold + 2X Silver + 3X Bronze // One Show Bronze + Merit // Caples Silver + 2X Bronze

2021: D&AD Graphite + 2X Wood Pencils // Cannes Lions 3X Bronze // Spikes Asia 2X Grand Prix + 4X Golds + 6X Bronze // Clio Silver + 2X Bronze // One Show Silver + Bronze + 2X Merit // Caples Best of Show + 4X Golds + 2X Silver + 2X Bronze // AdFest Grand Prix + 3X Golds + 2X Silver + Bronze // APAC Effies Silver // AdStars 3X Gold + 2X Silver + Bronze // EPICA Gold + Silver + 2X Bronze

2020: AdStars Grand Prix + 2X Gold + 4X Silver + 5X Bronze // D&AD Wood Pencil // APAC Effies Gold + Silver// One Show 2X Merit

2019: Clio Gold + Silver + 2X Bronze // Cannes Lions Silver + Bronze // Adfest Grand Prix + Gold // One Show Bronze // Spikes Asia Bronze // AdStars Gold + 2X Silver + 3X Bronze // APAC Effies Silver

2018: Cannes Lions Gold + Silver + 2X Bronze // Spikes Asia 4X Silver + 4X Bronze // Adfest Gold + 2X Bronze // One Show Merit // AdStars 2X Silver + 4X Bronze  

The list of metal before 2018 includes Gold and Silver Lions at Cannes.

WUNDERMAN THOMPSON Australia (2021 - 2023) Chief Creative Officer
:: Running 3 offices (Sydney, Melbourne and Perth) as one big team of 40+ creatives, designers and technologists, driving growth for some of the country's most ambitious brands, including KitKat, the University of Melbourne and Treasury Wines (Penfolds, Pepperjack, Squealing Pig) +++ :: Pitch wins included Victoria Police, FTX, Visit Canberra, VIC Fires, Lifespace :: Golds at Spikes and AWARD +++

JWT / WUNDERMAN THOMPSON Bangkok and SEA (2017 - 2020) 
Chief Creative Officer
:: Reset 50-strong creative team :: Led integration with Wunderman and other 5 business units (PR, Design, Social, Digital Transformation, Customer Experience) :: Pitch success rate at 80% :: Award winning work for major clients including Unilever, Heineken, Thai Airways and Kimberly Clark :: Cannes, Clio, Effie Golds +++ :: Top performing office within JWT network globally

OGILVY Singapore (2015 - 2017)
Global Creative Director
:: Global repositioning for Pond’s, Unilever’s leading beauty brand :: Worked across multiple markets and teams in Indonesia, Thailand, Philippines, India, Mexico, South Africa and the USA :: 3 regional pitch wins: FOX TV, foodpanda, Electrolux :: Cannes Silver Lion +++

SABBATICAL Bali (2014)
Dad, Photographer, Freelancer :: Detox from Adland :: Time with kids :: Photography :: Documentary film making :: The odd freelance