LEGGO's / It's How we do italian
It’s no secret Aussies love to break the rules when it comes to Italian food, so we created a new platform for Leggo’s, giving people just that extra dose of encouragement to get out there and add more pineapple to their pizza and parmesan to their seafood pasta.
ROLE: CCO, Creative Director
PEPPERJACK / DAD ADS
Joining forces with an army of everyday Dads and infiltrating their favourite pastimes, Pepperjack delivered an important PSA to the nation: “Don’t forget Father’s Day”.
ROLE: CCO, Creative Director
Squealing PIG / MARDI GRAS LABELS
ROLE: CCO, Creative Director
KitKat / Wizards
KitKat has been helping Aussies break for 60+ years, but the times of lockdown and WFH brought us their own particular set of frustrations. With the WIZARDS campaign, we helped the brand maintain its #1 positioning in the market with value sales increasing by 46%.
ROLE: CCO, Creative Director
ANGLICARE / HOME FOR THE HOLIDAYS
Raising funds and awareness for the homeless in Western Australia, this campaign also received a gold medal at the ACT Great Ads for Good at Cannes.
ROLE: CCO, Creative Director
Visit Canberra / there's more than they're telling us
Rather than relying on typical tourism formulas, we created a new personality for Canberra as a destination, acknowledging that the breadth of its tourism offering is unknown by much of the nation, offering up witty reasons why this might be the case.
ROLE: CCO, Creative Director
