HEINEKEN 0.0 / EverydaY Sponsorships

To launch its zero-alcohol beer in Thailand, Heineken had to educate consumers on new drinking occasions and manage their skepticism towards the new product. Before anything, we needed people to try it. But as the sponsors of some of the world’s biggest events, we wouldn’t settle for just a regular sampling activation. Instead, we became the official sponsors of people’s everyday occasions, anywhere and anytime.