KITKAT / HAVE AI BREAK

If AI can do all the work, then why don’t we all have more breaks? With everyone talking about generative AI, we saw an opportunity to land a unique point of view for the brand and poked some fun at AI while we could, letting it literally create the campaign while we had our break.

A whole bunch of hilariously imperfect assets inundated social media, got people sharing and even a mention at the New York Times.

ROLE: CCO, Creative Director