ezgif.com-video-to-gif (38).gif

KLEENEX Tiny Doll

 

KLEENEX / Tiny Doll

Kleenex tissue stands for soothing care even in the toughest times. To launch the brand's latest variant, we partnered with Rika Ishige, Thailand’s #1 MMA fighter, whose fire to fight is fueled by her traumas as a bully victim. #GentleNotWeak

 



CANNES LIONS // Gold + Silver
ADFEST // Gold 
SPIKES ASIA // 3X Silver + Bronze
ONE SHOW // Merit
ADSTARS // 2X Bronze
LIA // Bronze

ROLE: CCO, Creative Director


ONLINE FILM

CASE STUDY

 

Kleenex TINY DOLL lowres.jpg