KLEENEX / Tiny Doll

Kleenex tissue stands for soothing care even in the toughest times. To launch the brand's latest variant, we partnered with Rika Ishige, Thailand’s #1 MMA fighter, whose fire to fight is fueled by her traumas as a bully victim. #GentleNotWeak

CANNES LIONS // Gold + Silver
ADFEST // Gold
SPIKES ASIA // 3X Silver + Bronze
ONE SHOW // Merit
ADSTARS // 2X Bronze
LIA // Bronze

ROLE: CCO, Creative Director

ONLINE FILM