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VASELINE Mended Murals

 

VAseline / Mended MURALS

Vaseline has been fighting skincare inequalities for many years now. Not only with their products but also with better access to dermatological care, most recently with a bespoke online platform: seemyskin.com.

To amplify their proposition and give even more people access to proper treatment, we created Mended Murals, partnering with local artists from underrepresented communities across the US to restore iconic murals - just like Vaseline does to our skin.

 

AdAge // Editor's Pick Contagious // Campaign of the Week

ROLE: CCO, Creative Director