VAseline / Mended MURALS
Vaseline has been fighting skincare inequalities for many years now. Not only with their products but also with better access to dermatological care, most recently with a bespoke online platform: seemyskin.com.
To amplify their proposition and give even more people access to proper treatment, we created Mended Murals, partnering with local artists from underrepresented communities across the US to restore iconic murals - just like Vaseline does to our skin.
ADAGE // Editor's Pick CONTAGIOUS // World’s Most Contagious 2024
ROLE: CCO, Creative Director