KITKAT / Have a bite
Rather than trying to persuade a new generation to adopt ‘Have a break’, we invited them to reject it instead, by dismissing a century-old slogan and one of the world's most famous product rituals.
SPIKES ASIA // Gold + Bronze AWARD AWARDS // Silver + 3X Bronze CAPLES // Bronze CONTAGIOUS // World’s Most Contagious 2021
ROLE: CCO, Creative Director
