HALLS XS / Tiny Moments of Heroism
A fun and quirky platform to launch Hall's extra small mints across Brazil and Latin America. Film, print, OOH and some pretty pioneering digital activation.
ROLE: Creative, Writer
PRINT / OOH
DIGITAL ACTIVATION
A series of odd events took place in Borá, the smallest city in Brazil, chosen to be the home of the infamous Halls of Fame. Starting off with the world’s smallest Marathon and a celebration of all those achievements that made it to the Halls of Fame: opening a cookie jar, freeing a fly from the office or holding the elevator door to a stranger.
We also set Borá as the city with the highest Facebook penetration in the world. It currently sits an impressive 94% (of its 805 inhabitants) and even has it's own google street view.
