MALEE CANNED FRUITS / #LONELYRAMBUTAN
Malee has been selling canned fruits for over 40 years and although consumers love it, they tend to buy it only on special occasions. That means a can of rambutan might sit lonely on a shelf for over 360 days a year. We just couldn’t let that happen.
D&AD 2020 // Wood Pencil APAC Effies 2020 // Gold + Silver One Show 2020 // 2X Merit AdStars 2020 // Gold + 2X Bronze AdAge Creativity // Pick of the Day
ROLE: CCO, Creative Director
