WACOAL / READY-TO-GO-UNIFORMS

In Thailand, students are obliged to wear uniforms from kindergarten all the way to university. Worst, violations can turn into severe punishments, meaning self-expression gets seriously suppressed. Can a bra brand innovate to make school life a tad easier for them?

174% Sales growth within the month of the launch and coverage from Reuters, Vice and the BBC in 30+ countries.